Trademark Property Company and Harrison Street Asset Management are investing $135 million to redevelop the 43-year-old Lincoln Square into Anthem, a 404,000-square-foot retail and entertainment destination. Groundbreaking is scheduled for next month, beginning with the demolition of 70,000 square feet of vacated building space. The project is slated for completion in early 2028.
## A Comprehensive Overhaul of a Legacy Asset This joint venture represents a significant modernization of a long-standing local asset. To support the $135 million investment, InterBank is providing both refinancing and construction financing. The finished Anthem complex will offer 404,000 square feet of space dedicated to retail, food and beverage, public spaces, and entertainment.
The project team includes Dwell Design Studio as the design architect and Joeris General Contractors as the general contractor. Momentum is already visible on the leasing side: Trademark is currently in final negotiations for more than 35,000 square feet of retail and food-and-beverage space. Securing these commitments before the demolition of the 70,000 square feet of vacated space is complete underscores the high demand for quality space in this corridor. This proactive leasing strategy suggests that the market is eager for high-quality, curated retail environments that can withstand the pressures of modern commerce.
## The Shift Toward Experience-Driven Retail The scale of this deal reveals more about the evolution of the Arlington submarket than just the headline investment figure. By converting a 43-year-old asset into a high-density entertainment hub, the developers are leaning into the "experience economy"—prioritizing experiential variety over traditional, transactional shopping. This is a strategic move to ensure long-term viability in a landscape where "shopping" alone is no longer enough to drive consistent foot traffic.
The real story here is the aggressive repositioning of established retail corridors to compete with newer, purpose-built districts. By dedicating significant square footage to public spaces and entertainment, the developers are positioning Anthem to capture a demographic that values destination-based amenities. The fact that Trademark is already closing on 35,000 square feet of leases before the heavy lifting begins points to a clear appetite for high-quality retail. This project sets a high bar for how older assets can be revitalized through strategic tenant mix and public space integration, potentially serving as a catalyst for similar "lifestyle" conversions across the DFW metroplex. It’s a blueprint for turning aging infrastructure into vibrant, community-centric destinations.
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